Complete was founded as an alternative to High Commission realtors. The foundation of our program is the choices we give our sellers which are designed to save their equity. Over the years the program has shown the additional benefit of selling homes faster.    Complete was officially incorporated in 1976. Don Taylor, the founder, began creating and refining the idea 10 years earlier. That idea would end up changing the way the real estate industry does business.

Taylor was operating a successful real estate office in Southern California, but he was concerned that the real estate industry was unresponsive to the consumer's wants and needs and also about the public's image of a real estate agent.
 
Taylor was using a marketing system that generated large numbers of buyers and seller leads. It began to develop when he found that the standard ads in the newspapers weren't working. He realized that he needed to develop something new - something that worked consistently.
 
"So I started to keep track of every ad that worked, and every ad that didn't work. I went to open houses and asked people why they responded to particular ads. I did that for a long time. I found a correlation among successful ads and I created the marketing system from there. Although the system has been refined, the fundamentals are still the same and won't ever change."
 
Taylor was still not happy with how conventional real estate methods failed to follow up on all the leads his marketing system generated. So he closed operations and hit the streets to find out what people wanted.
 
He knocked on doors of people who had just bought or sold their homes and asked what they would change about the experience. Sellers said they wanted to pay less. Many wanted to show their own homes because they felt they knew their homes better than a real estate agent.
 
Buyers, on the other hand, wanted to know the facts about a home, such as does the dishwasher work or does the roof leak. They also wanted to know about schools and neighborhoods as will as other things a real estate agent might not know. Buyers wanted to talk directly to sellers and wanted to get the best price and terms.
 
Taylor discovered that the public was confirming what he had already assumed. With this research and a unique marketing plan, he opened the first Complete office in 1976 in Mission Viejo, California, implemented his ideas and systems that are still functioning successfully in the company today.
 
Over the years since Don Taylor first implemented his marketing system, the real estate industry has changed dramatically and Complete has been the driving force behind those changes.
 
Complete is now the oldest and largest set-fee real estate franchise company in North America giving the consumer a menu of professional real estate services and the opportunity to save some of their hard earned equity.

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Satisfied Sellers, Buyers and Great Savings - That's The Complete Way!   of Southern Oregon, Josephine & Jackson Counties Gerard Fitzgerald Owner / Broker Toll Free:1-800-433-9397 Office: 1-541-479-3395 Fax 1-541-474-7927 845 N.E. 7th Street Grants Pass, OR 97526